When it comes to web development, what is meant by the term WYSIWYG?

WYSIWYG represents what you see is what you get. With a WYSIWYG editor, your layout and content on the editing platform will look exactly like the final version.

Microsoft Word is a common example of defining a WYSIWYG editor. It has a blank page with formatting tools that you can use to add and format words, tables, pictures, etc. What you see on the screen is exactly what you see when you print or share your document. In other words; You see what you get. You’ve probably used it a few times without realizing it.

The WYSIWYG approach to web design is different from traditional methods using HTML and other markup languages where the development screen is just a wall of code and you cannot see the end result in real time.

WYSIWYG editors came into the mainstream when user-friendly web designers like Wix emerged, providing non-technical people with an accessible way to create web pages. Slowly but surely, enterprise content management systems gave the WYSIWYG one more chair and allowed marketers to create email websites, landing pages, and newsletters without calling the IT department.

In general, a WYSIWYG editor enables marketers to independently deliver a more enjoyable customer experience. After all, web visitors don’t want to look at a wall with less attractive text.